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brand strategy
participatory
with Chemistry Team
Communications Designer
2019
Understanding that wayfinding is more than just the design of signage. There were considerations regarding appropriate spatial design and placement of signage help patrons intuitively understand where they are located.
This is why early research aimed to uncover behavioural patterns of various patron archetypes. These were used to craft a strategic spatial model to divide the library spaces into different usage areas, such as high- and low-footfall or noise allowance.
Through multiple onsite visits to various libraries in Singapore, we noted our observations and synthesised into several key insights.
1. Lack of consistent terminologies across libraries
Terminology used to described spaces and collections can be quite ambigious and inconsistent (eg. Concept Books, Tweens)
2. Call numbers are not intuitive
Majority of the patrons struggled with call numbers. Having a map
with shelf numbers proved to be more efficient for most patrons.
3. Updating of information
As internal signages are done on an adhoc basis, designs of signs can be very inconsistent and random, depending on the inidividual library.
4. Gap between Digital & Spatial
Digital touchpoints such as shelf-checkout kiosks and e-catalogue are difficult for senior patrons. Information is also sometimes inconsistent between digital and physical.
5. Visual language of signages
Color of signages should support wayfinding. Materials of signages need to be standardised to ensure optimal visibility.
Design Research & Prototyping
After the initial research was done, the development of the signage design system began. Based on the spatial model that was developed, we identified the main signage types that were required.
To determine the dimensions of each signage, we developed a custom grid system that would be easily adaptable to signages of various lengths, widths and purposes. The grid system was designed with visibility guidelines in mind. In the development stage, we designed variations of the signage visual language. Inspired by airport wayfinding, many of the elements in the signages (eg. arrows, icons) draw from the best practices of signage design from around the world.
Through rigorous testing and iteration, we crafted an intuitive and comprehensive family of signages, including a supporting colour scheme and a customised set of pictograms. This was the first time the NLB was able to apply a consistent wayfinding strategy and roll out a customised signage system across existing and future libraries.