speculative
brand strategy
participatory
with Chemistry Team
Communications Designer
2019
Understanding that wayfinding is more than just the design of signage. There were considerations regarding appropriate spatial design and placement of signage help patrons intuitively understand where they are located.
This is why early research aimed to uncover behavioural patterns of various patron archetypes. These were used to craft a strategic spatial model to divide the library spaces into different usage areas, such as high- and low-footfall or noise allowance.
Design Research & Prototyping
After the initial research was done, the development of the signage design system began. Based on the spatial model that was developed, we identified the main signage types that were required.
To determine the dimensions of each signage, we developed a custom grid system that would be easily adaptable to signages of various lengths, widths and purposes. The grid system was designed with visibility guidelines in mind. In the development stage, we designed variations of the signage visual language. Inspired by airport wayfinding, many of the elements in the signages (eg. arrows, icons) draw from the best practices of signage design from around the world.
Through rigorous testing and iteration, we crafted an intuitive and comprehensive family of signages, including a supporting colour scheme and a customised set of pictograms. This was the first time the NLB was able to apply a consistent wayfinding strategy and roll out a customised signage system across existing and future libraries.