Designing for People, Cities, and Creative Resistance



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I’m a designer and researcher currently based in New York City. My practice is participatory and community-centered. Read more






Hi, I’m Gracia Goh (she/her)—a designer with a passion for transforming cities, empowering communities, and crafting impactful narratives. I blend  research, advocacy, and storytelling to create meaningful design solutions that inspire change.

With a background that spans design, urban studies, and communications, I enjoy working on projects that center the marginalized and challenge conventions.

My Experience
I've had the privilege of working with organizations and communities that focus on making a difference. My design journey has taken me from creating visual identities for grassroots political movements to designing community spaces that tell stories through urban experiences. 

Previously, I’ve worked at:
  • Politics in Motion (New York City) as a Designer & Producer, blending urban storytelling with digital design.
  • Chemistry and NextofKin, where I honed my skills in visual communication and design research.
  • Pickupp in the APAC region, where I contributed to marketing and branding. 
  • And most recently, I’ve been working with a mix of clients from political nonprofits to cultural initiatives, as a freelance designer.

My academic journey includes an MS in Design & Urban Ecologies at The New School, where I explored urban horror and creative political action, thanks to a full scholarship from DesignSingapore Council. I’m also proud to have graduated as the valedictorian from LASALLE College of the Arts.

How I Work
I love digging deep into research and transforming insights into designs that resonate. I approach every project by understanding the needs of people and places—whether it’s a bustling city street or a grassroots community. My work is shaped by my curiosity for urban environments and a desire to connect people through design.

Skills & Tools
I’m proficient in a range of tools:
  • Adobe Suite: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects
  • Figma & Webflow: Bringing web designs to life with a focus on usability and aesthetics
  • QGIS: For spatial analysis and adding a visual storytelling layer to urban projects

Let’s Connect
Right now, I'm especially excited about community-led projects, and creative collaborations that address urban challenges. I love designing for causes that matter—whether it's creating visuals for social campaigns, envisioning new ways to activate public spaces, or working on branding that speaks to diverse communities.

If you're looking for a designer who loves merging culture, urban life, and creativity—let’s talk. Have a project in mind, or just want to chat about cities, design, or the magic of homemade yogurt? Reach out—I’d love to hear from you.



Experience
Shape of Cities to Come Institute
     Program & Documentation Manager (Aug 2023 - Present)
NextofKin Creatives
     Design Intern (July - Aug 2023)
Chemistry
       Communications Designer (July 2021 - Aug 2022)
       Design Intern (Apr - Aug 2020)
Pickupp
        Design Intern (May - Aug 2019)
Quantum Endorphine Concept Cambodia
        Design Intern (Aug 2017 - Feb 2018)


Achievements
Featured in The Design Constellation: LASALLE’s 40th anniversary
    with 40 best design projects from the past decade.
Impact Artist in Nonprofit CO-LAB Creative Campaign     Accelerator (2024/25)
Grand Prize of Platinum Award at the 
    Singapore Good Design (SG Mark) for Silver Pride Lion Troupe
Featured on “Making A Living Making Things” 
    at Asian Creative Festival (2024)
Featured on Panel Discussion at Women in Design Week 2023
Awarded the DesignSingapore Scholarship (2022)
Featured at 1M Exhibition, 
    public exhibition at Raffles Place (2021)
Featured at OPEN STUDIOS, 
    a first-ever partnership between Cineleisure and 
    LASALLE College of the Arts (2021)
McNally Award for Excellence in the Arts (2021)
LASALLE Award for Academic Excellence (2021)
RSA Student Design Awards (2020) – CIM Award for COHO

Education
Parsons The New School
        MS, Design and Urban Ecologies (2022 - 2024)
LASALLE College of the Arts
        BA(Hons) in Design Communication (2019 - 2021) – Valedictorian
School of Visual Arts
        Design Writing and Research Residency (June 2023)
Ngee Ann Polytechnic:
        Diploma in Mass Communication (2016 - 2018)