Branding & Illustration
2023
Grand Prize of Platinum Award at the Singapore Good Design (SG Mark)
The branding strategy focuses on crafting a visually adaptable language that is inclusive of multiple ethnicities and accessible to seniors. Incorporating retro visual elements and hand-drawn aesthetics, the brand reimagines familiar concepts in a fresh and engaging manner tailored specifically for older adults.
The logo was designed through various rounds of experimentation and collaboration with seniors before landing on the final visual language.